Group decision making involves more than one member. Some people in the group can arrive with pre-determined solutions, their own expectation, and problem definitions (Revenaugh, 2020). Some members will be more thoughtful about the decision and what needs to be done (Revenaugh, 2020). The team leader in the group will need to focus on developing a collaborative group instead of individuals making decisions (Revenaugh, 2020).
The group-decision making process involves several methods that can include (Revenaugh, 2020):
- • Groupthink
- • Brainstorming
- • Nominal group technique
- • Common information bias
- • Diversity based infighting
- • Risky shift
- • Devil’s advocacy
- • Dialectical inquiry
- • Delphi technique
The Delphi method starts with a survey of expert opion (Bessant, 2018). The Delphi method seeks to nullify disadvantages associated with face-to-face meetings that could influence responses (Bessant, 2018). The Delphi technique was developed in 1953, by Norman Dalkey and Olaf Helmer of the Rand Corporation (Revenaugh, 2020). The Delphi method is used to obtain a reliable response to a problem from a group of experts (Revenaugh, 2020). Participants do not interact with each other in a Delphi study (Revenaugh, 2020).
The Delphi method process has 10 steps:
- 1. Delphi team is formed to undertake a Delphi on a subject
- 2. Expert panel is selected
- 3. First round of questionnaire is developed
- 4. Questionnaire is tested for proper wording
- 5. Questionnaire is transmitted to panelists
- 6. The first set of responses are analyzed
- 7. Second set of questionnaires are developed
- 8. Second set of questionnaires are transmitted to the panelists
- 9. Second round of responses are analyzed. This can be repeated 7 to 9 times to get a consensus)
- 10. The report is prepared and presented.
Another technique is the Nominal Group Technique or Modified Delphi method (Revenaugh, 2020). It is a face to face Delphi based method that allows group discussion (Revenaugh, 2020). It allows for personal interaction and also gains consensus (Revenaugh, 2020). There are uncontrollable variables with nominal teams, especially since there is human interaction and communication. When nominal teams are organized and there are unresolved conflicts, personality issues, no group processes, etc., it can become ineffective (Bessant, 2018).
The difference between the two are the interaction with people. Once is an individual activity, with no feedback or interaction from the group, which is the Delphi Method. The Nominal Method includes participants sharing their responses among the group. The process is very transparent for the nominal method, while there is more anonymity in the Delphi method.
References
Bessant, J.T. J. (2018). Managing Innovation: Integrating Technological, Market and Organizational Change, Enhanced eText. [Colorado Technical University (CTU)]. Retrieved from https://coloradotech.vitalsource.com/#/books/9781119379416/
Revenaugh, D., (Presenter). (2020, Oct 7). Live Chat 1-Futuring and Innovation. Colorado Technical University, Online
