Futuring and Innovation: CS875-2004C-01
Unit 4 Discussion Board 3
5 December 2020
WebTV’s was a single-function device that allowed users to watch TV and do basic internet content viewing like email, internet browsing without needed a personal computer (Hill, 2013). However, other innovative technologies began to put WebTV in the shadows of it’s basic offerings. Email was an application that WebTV considered to be a design-specific product, but it worked well on other devices and could be delivered in different formats (Hill, 2013). Computers and mobile devices also began to deliver TV like content and eventually MSN TV service was ended in 2013 (Hill, 2013). Introductions of new technologies that had more offerings was a contributing factor to WebTV’s death.
Another organization that had a good plan, but experienced failure was TiVo. TiVo is a type of DVR that uses technology to record television like a VCR and is designed to be used with satellite or cable TV service (Silaen, 2015). The playback functions work like a VCR, where shows can be rewinded, paused, and forwarded, however, it had an added benefit of being done with live TV (Silean, 2015). The problem with TiVo and why they failed is because the failed to innovate and market themselves (Silean, 2015). They also failed to license their technology and collaborate with cable companies (Silean, 2015). The market began to change, innovative competitors that could have been ‘collaborators’ entered the market, and poor consumer information were contributing factors to TiVo’s failed attempt at being a disruptor.
Dr. Revenaugh described sociotechnical perspective as the performance of systems that are optimized when technology and organizations mutually adjust until a level of balance is achieved (2020). In order to write a sociotechnical plan for innovation, I will need to consider how I will be connecting the people to the technology I am proposing.
Unit 4 IP is based on a sociotechnical plan for innovation. My organization is based on fictitious company that offers new technology devices and services using hologram fitness training/services. It will be using subscription through cloud of on-demand or live training. The technology will assess all health and fitness vitals and statistics through the technology purchased as well as the internet service provided biometric device.
An example of a potential impact for my sociotechnical plan would be lack of infrastructure in some areas, economic issues due to global pandemic, lack of equipment, social challenges in a virtual environment, etc.
Forces that could affect my innovation idea are technological, social, and legal factors. Currently virtual training is offered through subscription, online, mobile devices, live streaming, etc. However, if my new technology and service can be leveraged through existing services and infrastructure, sociotechnical planning is required.
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References
Hill, B., (2013). An inside view of the WebTV revolution that didn’t happen. Engadget. Retrieved from: https://www.engadget.com/2013-07-09-an-inside-view-of-the-webtv-revolution-that-didnt-happen.html
Mermigas, D. (2005). Keeping pace requires new ways of thinking. Hollywood Reporter -- International Edition, 388(34), 6.
Silaen, D., (2015). The Importance of Innovation: Lessons from TiVo Failures. Medium. Retrieved from: https://medium.com/@dewisilaen07/tivo-the-company-that-failed-to-innovate-e604551e9090
Revenaugh, D., (Presenter). (2020, Nov 25). Live Chat 7-Futuring and Innovation. Colorado Technical University, Online.
Revenaugh, D., (Presenter). (2020, Oct 7). Live Chat 1-Futuring and Innovation. Colorado Technical University, Online.
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